From a functional restaurant website to a digital presence that lets you feel the story of the house before the first visit.
The site showed the restaurant, the dishes and how to book, but left little room for the identity behind the house. For a restaurant with such a distinct signature, that opened a gap between the experience at the table and the first digital impression.
The new concept starts with the story of Moha Quach: Tarragona and northern Morocco, Mediterranean and Rif, origin and present.
That is why the new site does not open with an interchangeable restaurant message, but with one sentence that holds the house together: “Nuestra cocina nace entre dos orillas.”
The idea runs through the imagery, the copy, the navigation and the whole structure.
The site walks visitors through EL TERRAT step by step: from the first impression to the historic stone house and the menus, through to the chef’s story.
Dedicated sections for the experience, the dishes, the gallery, Moha Quach, the team and the restaurant add real depth. Reservations, gift cards and the shop are built in.
All of it in four languages: Spanish, Catalan, English and French.
Rather than simply providing information, the new presence guides you through the world of the house: two origins, one chef, one restaurant and a shared story. Booking and gifting remain one click away throughout.
A refined presence is not a question of using as many images as possible. What matters is the quality of the source material. Heavily compressed photos in circulation were therefore replaced by camera originals and carefully chosen subjects.
The new presence combines culinary identity, storytelling and clear guidance. Guests no longer discover at the table what EL TERRAT stands for. The story begins at the first visit to the site.
Analysis and draft are free. I take on one project at a time.